Dahl’s Foods - Holiday Spot

At Cue²Media, we are serious about staying current with new technology...it's an absolute must. Such was the case with this Dahl's grocery store holiday shoot. The client was looking to update the annual Christmas spots and make the jump to high definition production. The local spot budget dictated an economic camera choice. At that point in time, the Canon 5D HDSLR was the hot camera for small shoots. Jeff came in to DP the shoot, despite not having used the camera for video before...but you wouldn't know it from the end result. You need to be a quick study in this business...it can expensive if you fail to adapt & grow.